Seeing Opportunity in
Market Dislocation.
Seeing Opportunity in
Market Dislocation.
Willow Peak is a Minneapolis-based commercial real estate firm that specializes in transforming distressed urban office assets through strategic repositioning and value creation.
A Strategy Built on Conviction and Precision.
Urban Office Specialists
We concentrate exclusively on the Minneapolis urban office market, possessing an unmatched understanding of local dynamics, zoning, and the specific challenges of repositioning distressed assets. This focus allows for sharper insights and more effective execution.
Urban Office Specialists
We concentrate exclusively on the Minneapolis urban office market, possessing an unmatched understanding of local dynamics, zoning, and the specific challenges of repositioning distressed assets. This focus allows for sharper insights and more effective execution.
Urban Office Specialists
We concentrate exclusively on the Minneapolis urban office market, possessing an unmatched understanding of local dynamics, zoning, and the specific challenges of repositioning distressed assets. This focus allows for sharper insights and more effective execution.
The Repositioning Lifecycle
Our method is a disciplined cycle: identifying undervalued properties, executing strategic capital improvements, and enhancing operational performance to stabilize the asset and unlock substantial value for our partners.
The Repositioning Lifecycle
Our method is a disciplined cycle: identifying undervalued properties, executing strategic capital improvements, and enhancing operational performance to stabilize the asset and unlock substantial value for our partners.
The Repositioning Lifecycle
Our method is a disciplined cycle: identifying undervalued properties, executing strategic capital improvements, and enhancing operational performance to stabilize the asset and unlock substantial value for our partners.
Direct Access to Decision-Makers
When you partner with Willow Peak, you work directly with our principals. This ensures unparalleled responsiveness, strategic alignment, and a level of dedication that larger, bureaucratic firms cannot match.
Direct Access to Decision-Makers
When you partner with Willow Peak, you work directly with our principals. This ensures unparalleled responsiveness, strategic alignment, and a level of dedication that larger, bureaucratic firms cannot match.
Direct Access to Decision-Makers
When you partner with Willow Peak, you work directly with our principals. This ensures unparalleled responsiveness, strategic alignment, and a level of dedication that larger, bureaucratic firms cannot match.
A look at how our strategic approach unlocks value in Minneapolis's most challenging office assets.
Proven Transformations: From Dislocation to Destination.
Completed Repositioning
The North Loop Repositioning
Before State :
80,000 SF Class B office building with 45% vacancy and significant deferred maintenance
The Transformation :
80,000 SF Class B office building with 45% vacancy and significant deferred maintenance
The Result: 95% Leased | 40% Value Increase | LEED Silver Certification
Completed Repositioning
The North Loop Repositioning
Before State :
80,000 SF Class B office building with 45% vacancy and significant deferred maintenance
The Transformation :
80,000 SF Class B office building with 45% vacancy and significant deferred maintenance
The Result: 95% Leased | 40% Value Increase | LEED Silver Certification
Completed Repositioning
The North Loop Repositioning
Before State :
80,000 SF Class B office building with 45% vacancy and significant deferred maintenance
The Transformation :
80,000 SF Class B office building with 45% vacancy and significant deferred maintenance
The Result: 95% Leased | 40% Value Increase | LEED Silver Certification
Our leadership team regularly shares analysis on the forces shaping Minneapolis's commercial real estate landscape.
Market Intelligence: The Foundation of Our Strategy.
2025 People to Watch: Erin Fitzgerald
Despite the challenges of hybrid work, real estate leader Erin Fitzgerald is revitalizing downtown Minneapolis.
Business Journal
February 18, 2025
2025 People to Watch: Erin Fitzgerald
Despite the challenges of hybrid work, real estate leader Erin Fitzgerald is revitalizing downtown Minneapolis.
Business Journal
February 18, 2025
2025 People to Watch: Erin Fitzgerald
Despite the challenges of hybrid work, real estate leader Erin Fitzgerald is revitalizing downtown Minneapolis.
Business Journal
February 18, 2025
She’s buying downtown Minneapolis office space, sensing ‘greatest opportunity of our lifetime’
Erin Fitzgerald, former JLL broker and founder of Willow Peak, launched her commercial real estate firm with a mission to revitalize downtown Minneapolis.
Star Tribune
November 17, 2024
She’s buying downtown Minneapolis office space, sensing ‘greatest opportunity of our lifetime’
Erin Fitzgerald, former JLL broker and founder of Willow Peak, launched her commercial real estate firm with a mission to revitalize downtown Minneapolis.
Star Tribune
November 17, 2024
She’s buying downtown Minneapolis office space, sensing ‘greatest opportunity of our lifetime’
Erin Fitzgerald, former JLL broker and founder of Willow Peak, launched her commercial real estate firm with a mission to revitalize downtown Minneapolis.
Star Tribune
November 17, 2024
New local firm wants to bring ‘economic vitality’ back to downtown Minneapolis
Erin Fitzgerald, Founder and CEO of Willow Peak, announced the firm’s acquisition of 300 First Ave. N in downtown Minneapolis, in partnership with Onward Investors.
Downtown Voices
November 17, 2024
New local firm wants to bring ‘economic vitality’ back to downtown Minneapolis
Erin Fitzgerald, Founder and CEO of Willow Peak, announced the firm’s acquisition of 300 First Ave. N in downtown Minneapolis, in partnership with Onward Investors.
Downtown Voices
November 17, 2024
New local firm wants to bring ‘economic vitality’ back to downtown Minneapolis
Erin Fitzgerald, Founder and CEO of Willow Peak, announced the firm’s acquisition of 300 First Ave. N in downtown Minneapolis, in partnership with Onward Investors.
Downtown Voices
November 17, 2024
Begin Your Value-Creation Journey.
The first step toward transforming an asset begins with a conversation. Connect with our principals to explore how our disciplined approach can be applied to your investment goals.
Begin Your Value-Creation Journey.
The first step toward transforming an asset begins with a conversation. Connect with our principals to explore how our disciplined approach can be applied to your investment goals.
Begin Your Value-Creation Journey.
The first step toward transforming an asset begins with a conversation. Connect with our principals to explore how our disciplined approach can be applied to your investment goals.